The revenue you’re already earning (but maybe not capturing)

Upselling has a bad reputation.

It sounds like pushy sales tactics, awkward conversations, and convincing guests to buy things they don’t want. That’s not what we’re talking about here.

Thoughtful, guest-first upselling is about capturing revenue from services your hotel already provides — quietly, conveniently, and confidently.

In other words: found money.

The reality at the front desk

Front desk and concierge teams already act as:

• Travel planners

• Problem solvers

• Local experts

• Logistics coordinators

All day long.

And yet, much of this work never shows up in revenue reports — just inboxes.

That’s not a pricing problem. It’s a visibility problem.

What counts as thoughtful, guest-first upselling?

Thoughtful upselling focuses on:

• Making guest needs visible early

• Offering convenience, not pressure – keyword = 'offer'

• Setting clear expectations for everyone

If a guest is already asking for it, you’re not selling — you’re helping.

Examples you’ll recognize instantly

If your hotel already...

• Arranges airport transfers

• Handles early check-in requests

• Recommends guides or drivers

• Coordinates special occasions

…then you’re already upselling. You’re just doing it informally.

And informal upsells are the easiest revenue to miss.

Why this matters now

Modern guests expect clear options, upfront pricing, and fewer emails.

Hotels that make the effort to make these services visible — online and ahead of time — don’t just earn more. They work less reactively.

That’s better for guests and staff.

👉 Next in the series: turning everyday transfers into consistent upsell revenue.