--- title: | Ellen description: Former advertising creative director and hotelier (yes both). Now co-founder of Planniac and head of Resort Support --- [Skip to content](https://www.planniac.com/planniac-blog/author/ellen/page/1#main-content) [![Planniac® guest services organizer.](https://www.planniac.com/hs-fs/hubfs/Planniac%20logos/Planniac-Logo-PNG-no%20background.png?width=180&height=180&name=Planniac-Logo-PNG-no%20background.png)Homepage](https://www.planniac.com/) - [Home](https://www.planniac.com) - Features - [Tour operations](https://www.planniac.com/tour-operations) - [Spa planner](https://www.planniac.com/-spa-planner) - [Full features list](https://www.planniac.com/features) - [FAQ](https://www.planniac.com/about-planniac) - [Pricing and trial](https://www.planniac.com/-free-trial-) - [Contact](https://www.planniac.com/contact-planniac) - [Login](https://hotel.planniac.com) - [Home](https://www.planniac.com) - Features - [Tour operations](https://www.planniac.com/tour-operations) - [Spa planner](https://www.planniac.com/-spa-planner) - [Full features list](https://www.planniac.com/features) - [FAQ](https://www.planniac.com/about-planniac) - [Pricing and trial](https://www.planniac.com/-free-trial-) - [Contact](https://www.planniac.com/contact-planniac) - [Login](https://hotel.planniac.com) # Planniac blog Observations about guest service, hotel bookings, upselling, the value of service, and whatever else we can get our hands on [![Planniac® guest services organizer.](https://www.planniac.com/hs-fs/hubfs/Planniac%20logos/Planniac-Logo-PNG-no%20background.png?width=180&height=180&name=Planniac-Logo-PNG-no%20background.png "Planniac® guest services organizer.")](https://www.planniac.com) [mailto:mailto:info@planniac.com](mailto:mailto:info@planniac.com) Privacy Policy · Legal · © 2026 Planniac. All rights reserved. Planniac® is a registered trademark.   Planniac Belize: Mile 15 Placencia Road Planniac LLC: 1942 Broadway St. STE 314C Boulder CO 80302 US  ---